The Wichita Wizards are proud to announce a new member of their staff. Wichitan Salina Ferrow will serve as the teams Vice President of Partnership Marketing.
The newly-created position will help the board expand it's ability to reach out to local businesses for sponsorships. While all players and staff members are still dedicated to their team and will continue to work to find sponsors for the 2024 season, Ferrow brings her wealth of corporate and business experience to the Wizards’ organization to help boost funding to the next level. Ferrow is a strategic leader known for training, guiding, and mentoring teams to achieve organizational goals in high-pressure, fast-paced environments.
CEO and Wichita Wizards founder, Mark Creed, said he is thrilled to bring Ferrow onto the management team. Adding that he expects Ferrow will " create sponsorship opportunities in a broader spectrum."
"I am thrilled to be a part of a team that plays a role in improving the community's welfare. This team is a key component in providing happiness and entertainment to our local community, ultimately elevating the residents' overall quality of life," said Ferrow.
Ferrow describes herself as a results-driven manager and Certified LSS Green Belt professional with more than 20 years of experience in call center operations, performance management, and customer service excellence. She excels in devising tactical initiatives, implementing KPIs, and focusing on revenue growth while ensuring regulatory compliance. Ferrow also brings a wide range of skills to the Wizards organization. She possesses strong critical thinking skills and a keen eye for identifying and resolving inefficiencies, delivering cost-effective solutions for continuous optimization. She has successfully led complex initiatives with significant business impact, including overseeing national customer care centers and launching sister sites in Wichita, Kansas.